This research critically examines traditional quantitative measurements of alcohol establishments and assaults. In doing so, the research first performs a quantitative, spatially-lagged regression model measuring the relationship between location of alcohol establishment and assaults, using traditional measurements of liquor license designation and reports to the police. It then examines the same phenomenon using qualitative measurements. This includes creating a designation of “criminogenic” establishments through atmosphere assessments and employee perception of assault. Results indicate that qualitative analysis, while not wildly divergent in results, may allow more nuanced operationalization of some of the concepts suggested in Routine Activity Theory. The implications of these definitions are considered in terms of their probable impact on previous research results, and future direction in developing accurate measurement in this area is discussed.
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