During the last few years, large-scale enterprises that
engage in commercial cultivation of edible mushrooms have been growing at a very
fast pace, bringing about new changes to the industrial structure of the edible
mushroom industry. Co-existence of large-scale enterprises and small-scale farmers
has become the long-term status quo of the edible mushroom industry. How to promote
proportional development for these two important industrial bodies has become a
pressing issue for the edible mushroom industry in Shandong Province. This paper
studies Co-opetition in the edible mushroom industry in Shandong Province, in regard
to aspects and effect on industrial competition pattern, motives, benefits, potential
challenges and evolution of co-opetition. This paper concludes that by carrying
out price insurance on edible mushrooms, developing intermediary organizations and
reinforcing government support, co-opetition between the two will become more efficient,
which in turn, will promote the evolution to the mode of “balanced co-opetition”
and optimize the organization of the edible mushroom industry.
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