All Title Author
Keywords Abstract

Analysis of the Strategy of Chinese Enterprises to Open up Vietnam Market—A Case Study of a Hong Kong Invested Enterprise Entering the Vietnamese Market

DOI: 10.4236/ojbm.2017.54058, PP. 699-709

Keywords: Chinese Enterprises, Vietnam Market, Location Advantage, Product Life Cycle

Full-Text   Cite this paper   Add to My Lib


Under the background of economic globalization, the concept of “global village” is constantly strengthened, and the links between countries are becoming more and more closely. More and more Chinese enterprises have stepped into the world. After the 2008 financial crisis, there were signs of recession and weakness in the European and American markets, and many Chinese enterprises began to turn their attention to the Southeast Asian market, which had not yet been saturated, and hope to win the competition through geographical advantages and price advantages. China and Vietnam are neighbors, are similar in political systems and cultural, but Chinese enterprises are often failed to develop Vietnam market. How to accurately grasp the characteristics of the Vietnamese market, and how to improve the effectiveness of enterprise market development, based on this, this passage is written for Chinese enterprises to explore similar features of the market to provide reference experience. This article is written through a Hong Kong LED lighting enterprises to develop the Vietnamese market successful experience, and put forward new strategies and new ideas for Chinese enterprises to open up the Vietnamese market.


[1]  Xieliqing (2017) In September 2015 China and Vietnam Bilateral Trade Volume Growth of 7.5%—Chinese ASEAN Customs Data—ASEAN Market Dynamic Monitoring of Energy-Caexpo.
[2]  Xieliqing (2017) From January 2015 to December China—Vietnam Key Products Import and Export Trend Analysis—China ASEAN Customs Data—Dynamic Monitoring of the ASEAN Market-Caexpo.
[3]  Lujing, Z. (2014) A Survey of the Survival of Chinese Enterprises in Vietnam. China Economic Weekly, No. 20, 33-35.
[4]  Da, Y. (2008) How to Invest in Vietnam Is Embarrassed. Textile Business Week, No. 40, 44.
[5]  Yun (1998) Foreign Investment in Vietnam Nearly 20% Failed. South East Asia Information, No. 8, 7.
[6]  Vernon, R. (1982) International Investment and International Trade in the Product Cycle. International Economics Policies & Their Theoretical Foundations, 8, 307-324.
[7]  Wells, L.T. (1968) A Product Life Cycle for International Trade? Journal of Marketing, 32, 1-6.
[8]  Yong, L. and Yuee, L. (2010) Modern International Trade Theory and Policy. Lixin Accounting Press, Shanghai.
[9]  Shushuang, W. (2006) Analysis of the Status of Yunnan Small and Medium Sized Enterprises Entering Southeast Asia and Countermeasures. Kunming University of Science and Technology, Kunming.
[10]  Yin, R.K. (2004) Case Study Research: Design and Methods. 3rd Edition, Chongqing University Press, Chongqing.
[11]  Kun, Q. and Xiaolei, M. (2008) On the Integration of Case Study and Quantitative methods. Management Case Studies and Reviews, 1, 62-67.
[12]  Tiemalaoyan (2017) Market Analysis of Chinese LED Lighting Products Exported to Vietnam—OFweek.
[13]  Tiemalaoyan (2017) In 2014, China’s LED Lighting Products Ranked TOP10.


comments powered by Disqus