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企业社会责任与企业竞争力的关系实证分析—基于沪深两市食品、饮料行业经验数据
An Empirical Analysis on the Relationship between Corporate Social Responsibility and Enterprise Competitiveness—Based on Data on Listed Food and Beverage Industry in Shanghai and Shenzhen

DOI: 10.12677/MM.2016.62008, PP. 49-59

Keywords: 企业社会责任,企业竞争力,食品安全法,实证分析
Corporate Social Responsibility
, Enterprise Competitiveness, Food Safety Law, Empirical Research

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Abstract:

对于企业来说,良好地履行社会责任有助于提升企业竞争力。本文选择与日常生活最为紧密、社会关注度最高的食品、饮料行业的上市公司为样本,根据相关理论和样本数据,提出了本文的实证研究模型和假设,并从股东、债权人、供应商、员工、政府、法律等维度建立企业社会责任评价指标体系,从企业的规模能力、效率能力、增长能力等三个方面建立企业竞争力评价体系,并运用excel软件对数据进行相关性分析、回归分析等实证研究,最后根据数据分析结果分别从企业层面和政府层面为企业更好地承担社会责任提出了相关建议。
For enterprises, the good performance of social responsibility will help to enhance the competi-tiveness of enterprises. This paper selects the listed food and beverage industry as a sample, which is the most closely related to daily life and has the highest degree of social concern. According to the relevant theory and sample data, this paper puts forward the empirical research model and hypothesis, establishes a corporate social responsibility evaluation index system from the shareholders, creditors, suppliers, employees, government, law and other dimensions, establishes the evaluation system of enterprise competitiveness from scale, efficiency and growth ability and uses Excel software for data correlation analysis, regression analysis and other empirical research. In the end, according to the results, this paper puts forward relevant suggestions from the enterprise and the government prospective for enterprises to take the social responsibility.

References

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