Lottery has an irresistible charm and its issuance becomes a rational choice to make
up for the lack of national financial investment in social welfare undertakings. Based
on the current situation of China’s lottery economy, this paper firstly analyzes three
major backgrounds for Suzhou developing the county sports lottery market, which is
clear policy direction, a solid foundation of the county economy and effective sports
organizations. And then it reveals Suzhou’s practical exploration and achieving results
of its county sports lottery market from the institutional mechanisms, personnel
construction, sales channels and brand building. Finally, this paper points out that in
the future Suzhou should further improve the county sports lottery market with fine
management as the premise, sustainable development as general principles, and
market competition as the target and administrative reform as the opportunity.
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