The growing development of science, technology and information makes media such as computer and mobile phone become essential parts in our daily life and play a vital role in students’ physical and mental development. With rapid development of science and technology at present, new media such as computer and mobile phone has become an essential part of our daily life. As the important platform to cultivate high-quality talents, colleges play a crucial role in the development of society. Colleges should know clearly about the important responsibilities shouldered by them. According to students’ characteristics, they should achieve effective combination of ideological and political education and new media, give full play to the huge advantages of new media, and use its characteristics such as enormous information and rapid propagation speed to realize its effective use in ideological and political education. This article analyzes the problems of new media existed in ideological and political education in colleges, puts forward countermeasures of new media to penetrate into the ideological and political education in colleges and lays foundation for the penetrability of new media in ideological and political education in colleges.