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基于模糊综合评判的运营商政企客户价值实证研究
The Empirical Study on the Value of Operator’s Government and Enterprise Customer Based on Fuzzy Comprehensive Evaluation

DOI: 10.12677/SSEM.2014.33005, PP. 36-45

Keywords: 模糊综合评判,政企客户价值,指标体系
Fuzzy Comprehensive Evaluation
, Government and Enterprise Customers Value, Indexes System

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Abstract:

政企客户价值评价对电信运营商企业尤为重要。本文在相应文献综述的基础上,建立了一套较为科学综合的运营商政企客户价值评价指标体系,该指标体系包含当前价值和潜在价值两个维度,并包含7个二级指标和19个三级指标。然后以某运营商生产制造行业、金融保险行业、批发零售行业的三个政企客户作为实证研究,运用模糊评价方法对其进行综合评价并得出了相应的结论。最后证明了该评价指标体系的有效性。
The value evaluation for government and enterprise customers is particularly important for tele-com operators and enterprises. On the basis of relative literature review, this paper has established the evaluation index system about the value of government and enterprise customers. The index system consists of two dimensions: current value and potential value. Besides, there are also seven secondary indexes and nineteen third indexes used in the index system. Then, this paper chose three government and enterprise customers of a certain telecom operator as the research subjects. In this paper, a comprehensive evaluation based on the fuzzy evaluation method was conducted and the appropriate conclusions were drawn. Finally, the validity of the evaluation index system was proved.

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