This paper particularly addresses the market implementation of Fibre Reinforced Polymer (FRP) for bridges. It presents the concept of demand and supply chain innovation as being investigated within two ongoing European collaborative research projects (FP7) titled Trans-IND and PANTURA. FRP has emerged as a real alternative structural material based on various sustainability considerations, among others the reduced life-cycle cost due to less maintenance needs, longer lifetime, and easiness to repair, replace, or recycle the components. The Trans-IND research project aims to develop and demonstrate new industrialized processes to use FRP for civil infrastructure projects at a large scale. In order to be cost effective, a new value-chain strategy for the design, realization, and maintenance of FRP bridges is required to replace the fragmented supply chain and the one-off approach to a construction project. This paper focuses on the development of new business models based on asset management strategy, which covers the entire demand and supply chains. Research on new business models is supported by the insight into the market and regulatory frameworks in different EU countries. This is based on field surveys across the EU that have been carried out as a part of the Trans-IND and PANTURA collaborative research projects. 1. Introduction Fibre Reinforced Polymer (FRP) has emerged as a real alternative structural material based on various sustainability considerations, among others the reduced life-cycle cost due to less maintenance needs, longer lifetime, and easiness to repair, replace, or recycle the components. Up till now, the application of FRP-in civil infrastructure projects is limited. Broad implementation of an industrialized approach to design, manufacture, construct, and use of FRP based civil infrastructure depends on the availability of an innovative business model that is able to assure the demand and supply chain integration throughout the life cycle of the product. Studies in two European collaborative research projects Trans-IND and PANTURA [1, 2] show that when it comes to procurement strategy for infrastructure projects, the client, which is in most projects a public authority, often awards the contract to the lowest price contractor. The contractor carries out the work to fulfill the detailed design and specifications provided by the client at the minimum level to keep the low cost. This traditional attitude to procurement and tender procedure constitutes one of the most important barriers to overcome to promote the use of innovative
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