The European Union considers creating specific economic areas due to the inheritance of each country. For the south-east European area, the characteristic is the low industrial development, as a consequence of the financial crises. Nowadays, the south-east European area becomes attractive mainly because of the tourism industry, due to the industrial downturn of the last decades. EU policies regarding the tourism industry face the actual financial crisis, which is reflected in the postponing of investments in tourism. In this article, the author intends to analyze the current stage of investments made in the Romanian tourism industry with the help of the European Union. The study also aims at finding favourable solutions for continuing investments, although the crisis persists.