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Bulletin of the Transilvania University of Brasov. Series V : Economic Sciences 2011

A new concept: the marketing of consumer goods disposal in retail companies

B？l？？escu, M.,B？l？？escu, S.

Keywords: Consumer goods disposal , Retail commerce , Marketing of consumer goods disposal

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Abstract:

This paper will consider, par excellence, the need for adopting the conception of marketing in all its aspects, in the process of consumer goods disposal in the retail company, meaning in an essential point of the distribution flow.

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