Sustainability is not unusual within Western culture. One of the causes accounting for the Romanian people’s compatibility with the behaviours associated with sustainable development is represented by the persistence of the consumer behaviour before 1989 in the Romanians’ memory. Other causes underlying this compatibility are represented by the axiological survival of the cultural tradition and by the Romanians’ affiliation to the Orthodox Church. The concept of “sustainable development” connotes either change or recovery in the human relationship with the environment. The main advantage brought forth by this orientation comes from the promoted natural behaviours.