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Why Internet didn't replaced Television in Elections but completed it

Keywords: television , Internet , communication , election campaigns , mass media

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Abstract:

The article shows that the internet has become more and more important for election campaigns, but cannot replace television as (central) mass medium for campaigning. It is argued that that potential of the internet and the potential of television for election campaigns is completely different. As a consequence, television is substantially complemented, but not substituted by the internet.

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