The objective of the paper “Increasing the company’s profitability through logistics management”is to present the significance of organizing an efficient logistics activity and the challenges that the companiesare facing in order to obtain full advantage from using logistics as a competitive tool. The companies’dependence from the strategic decisions belonging to the supply chain stands as a reason for the ever growinginterest towards Supply Chain Management and towards applying innovative processes that will offer anadvantage when faced with increasingly tougher competition from domestic or foreign companies. Thecompany’s characteristics can be subject to deep changes through decisions pertaining to the supply chain;these decisions are vital to the company’s productivity and competitiveness. If the logistics’ role in increasingthe company’s profitability is acknowledged, then implementing complex technologies and investing multiplefactors into improving logistical performance is fully justified. Customer orientation and focusing on keyactivities, which need to be performed daily in order to meet customer demand are absolutely necessary in asystem which implies fast reaction to market changes. The managerial way of thinking has changedsignificantly in the last years, because of the highly global competitiveness, the pressure to reduce costs,focusing on the company’s central competence. The principle of functioning is an aggregate system approachfor the entire flow of information, materials and services beginning with supply of raw material, processesand movements inside the factories and warehouses, until the products reach the final customer.