The present study represents a research in incipient stage with the purpose of discovering certaincontextual aspects in the Romanian media. The starting point is represented by the analysis of several reportsdrafted at national and international level regarding the actual state of the instruments used to raise theawareness of the media in Romania. The action of raising awareness involves a precursory process ofinvestigating the rights, duties, actions and behavior norms in their professional activity. The journalist has toshape his opinion according to a set of ethical and deontological values so that the responsibility towards thepublic and its interest is situated first. The objectives of this study will point at aspects regarding thedetermination of the features of a context that is opportune and favorable for the implementation of a systemof media responsibility in Romania; establishing a degree of active involvement of the media organisms inRomania in the elaboration and implementation of a system of media responsibility; the identification of theactivities that can ensure the optimization of implementing a system of media responsibility in Romania; thehighlight of the effects of creating a context favorable for the implementation of a system of mediaresponsibility in Romania.