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Amigos: Social Networking with Advertisement Management

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Abstract:

With the vast growth of Internet use nowadays, business advertising has enjoyed a more advanced phase. There is a wider selection for media, advertising cost and market range. The challenge is to find which one to focus on. Among the many options, social networking site has turned out to be one of the most promising media today. Keeping this motive Amigos offers completely redesigned advertisement management algorithm which takes advantage of the profile data and hence targets advertisement directly to user according to his interests. Amigos covers most of the essential aspects of social network including editable profiles, messages, groups , events , status updates , uploading photos. Although that is true , the social network does have some unique features of its own like segregation of personal and professional information and displaying the UI accordingly. It would help people willing to join a single networking site and yet be able to control the two fronts of their lives separately. The advertising module looks over the space management of ads and displays them according to user preferences. Not only that, it also gives the advertiser different options to choose from fixed spaces for frequently accessed pages or real time bidding for inner pages .Thus using Social networking the advertising industry can target masses and lead the advertisers to build long term success in the performance advertising industry.

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