This paper presents a conceptual model of the digital culture that reflects the multi-dimensionality of ICT in education: pedagogy, communication, technology and organizational systems. The model grew out of a three-year study of an online professional development program for educators in seven countries. The focus of the paper is to explore the relationship between human dynamics and technological systems for advancing the school as an organization. Considering the digital culture of schools from an organizational communication culture perspective awakens us to the importance of looking at the subculture that emerges through human exchange reflecting core values and beliefs. When we consider the digital world in which students already live, and match it against the challenge of schools for human citizen development, we begin to see that a digital culture is more than technological. It is organizational, it is communicative, and it is cultural. Through the creation of cultural webs, motivated by humans, and assisted by technology, online communication has the possibility to shape a collective space for cross cultural connections that support a shared democracy.