All Title Author
Keywords Abstract

Um Estudo Qualitativo da Excelência em Servi os Em Uma TV por Assinatura

Keywords: Services quality , services , qualitative research

Full-Text   Cite this paper   Add to My Lib


This paper presents results of a qualitative research performed in a cable TVcompany, which operates in the three states of the south of Brasil. Initially, a modelfor excellence in services, used as a reference for the whole analysis, is presented.Next, based on interviews carried out with executives of different areas of thecompany, a comparison between the proposed model and the practices adopted bythe company is presented. The study allowed the identification of how the companyanswers to each block of the model.


comments powered by Disqus

Contact Us


微信:OALib Journal