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Research on Enterprise International Competitive Advantage Sustainability

DOI: 10.5539/ijbm.v4n2p89

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Abstract:

The economical globalization brings the enterprise competition globalization is an indisputable fact, the enterprise participates in the international division of labor and the international competition becomes the question which any enterprise may can’t avoid, how the enterprise establishes the competitive advantage in the international competition, and maintains the sustainable competitive advantage is very important regarding to the enterprise’s development and survival. This article has analyzed enterprise international competitive advantage and the connotation and forms of mechanism of the sustainability, and has constructed the enterprise sustainable competitive advantage model.

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