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Creativity and Innovation as a New Approach in Human Capital

Keywords: Creativity , Innovation , Thinking , Human capital , Creativity and innovative Organizations , Innovative models.

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Abstract:

This question has always been put forward in the mind ofcurious people why some countries have developed termedin spite of very few natural resources and facilities while othercountries have not developed in spite of having more suitableresources and facilities. Various factors such as economy, culture,geography, etc. are perhaps a background to answer this question,but there is a more important factor that, in similar conditions,causes the development of some countries and that factor is toconsider human resource as a fundamental capital and how touse their abilities and talents. The phenomenon of creativity andinnovation, like many peculiarities of human beings, are foundin all mankind and it is these motivations and individual and environmentalconditions that make the creativity factor vivid.Among the features of intelligent organizations are: systemicthought, easy accessibility to information and so on all of whichhave originated from the well-beginners of creative and innovativepeople. This article deals with innovation and creativity, as themost important Haman capitals, the relationship of brain andcreative thinking, powers comprising mind capabilities, divergentand convergent thinking and the factors making innovations andcreativity. The findings of this research indicate that with respectto increasing change and transformations of today’s societies,the organizational thinkers in the 21st century are different fromthe thinkers in the 20th century. Critical thinking followingcreative thinking has created a new approach in the humancapital of organizations. Therefore, the organizations that haveemployed this approach are successful.

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