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Marketing and Fundraising Practices Involved in the Sport Clubs

Keywords: Sport Clubs , Private Sector , Sponsor

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Abstract:

The aim of this study to identify the marketing and fundraising practices involved in the sport. The data were gathered from a researcher-made questionnaire and interviews. Results showed that coaches believed the best sources of income creation for sports clubs include ticket sales and broadcasting license, private sector participation as clubs sponsors, athletic goods sales to fans and athletes and establishment of sporting schools and, finally, private clubs.

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