Reflecting on the television phenomenon is an increasing necessity. As shown in this report, hundreds are the inquiries about this media that have been carried out in different areas and in the most remote countries. However, research has rarely transcended to the general population and therefore, it has had a scarce impact on forms of TV consumption of our society. Education for the television competence becomes the crux of this investigation through the concrete didactic program Teaching to watch televisión , aimed specifically at students of secondary education. Our main focus is the design and development of curricular materials to enable teachers to work with their students to acquire the necessary television competence to watch TV in a critical and creative way.