This non–experimental study, aimed to propose from university students items for prevention programs of alcohol consumption obtain by examining levels, situations and characteristics of alcohol consumption of 2910 students in ten universities of Bogotá – Colombia who answered the features tab in consumption, the Ceal and the Isca, participating in 15 focus groups, 80 students. Consumption is high, begins at early ages, approved by parents, associated by academic pressures loneliness and culture. There are indexes of abuse and dependence. The situations associated with consumption are emotions and good times, the urge to consume and social pressure. Preventive programs should be implemented by youth-oriented, responsible consumption using a variety of activities with responsibility from the actors.