The campaign “Verde pentru biciclete” (Engl. “Green for bicycles”) is the first official initiative from Timi oara that encourages adopting cycling as an ecological and economical alternative to urban transportation; this addresses the citizens of Timi oara and not only, regardless of age. “Verde pentru biciclete” is a pedalling movement supported by the Bega Foundation, in collaboration with the Gratzu Sportive Club, KissFM, Ziua de Vest, Agenda and agenda.ro. The debut of the campaign took place of October 25th 2008, with the first “Verde pentru biciclete” event – “The bicycles Counting”. All the events that followed were held to draw attention on the importance of cycling, together with obtaining of certain facilities, necessary for the cyclists’ safe movement in traffic. Moreover, a number of communication platforms have been created between the fans of cycling; thus, the website www.pedaleaza.ro has been created, through which those interested can inform themselves or communicate on the forum and discussions group email@example.com o through the social network Facebook (facebook.com/ verdepentrubiciclete). This paper presents the activities held within the campaign since its beginning until today, as well as our future plans.