This article empirically enquires, from the perspective of demand, the impact of economic cyclical fluctuation on Sichuan tourism. The findings show that Sichuan tourism demand proves elastic to CPI, Sichuan’s GNI capita and interest rate, and that CPI and interest rate fluctuations are negatively correlated with Sichuan domestic tourism demand, while, with which Sichuan’s GNI capita is positively associated. The study also finds that per capita national income and the local consumer price index enjoy strong predictive power for Sichuan tourism.
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