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The Study of the Behaviour of Malaysian Consumers Towards Online Shopping

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Online marketing in Malaysia is still a new technology breakthrough since it has just begun to invade the Malaysian retailing sector with online shopping services. This study conducting mainly to identify factors might affect the online shopping activity. The results of the study mainly focused on the respondents` characteristics such as demographics information, current shopping orientation, knowledge of Internet, their acceptance and the future prospects for local online shopping which finally show their actual shopping behaviours. The major findings of this study indicated that there are three factors that significantly influence the frequency level of online shopping activities done by Malaysian consumers in this study. Those factors include the online products` prices, consumers` trust towards the Internet stores and their education levels. In conclusion, online consumers in Malaysia still lack of confidence and trust in using the Internet as a shopping channel. They are mainly concerned on issues related to privacy and lack of credibility when dealing with online retailers.


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