The purpose of this paper is to analyze operational competitiveness by two core factors, i.e. manufacturing strategy and transformational leadership with technology level. In additional, CFI models in sense and respond (S&R) method are introduced to optimize strategic adjustments, which give supports in fast strategic decision-making process. The analysis results of case study show that leaders in automobile companies in Malaysia should deeply develop their leadership by inspirational motivation, intellectual stimulation and building trust and confidence etc. to improve operational competitiveness. Agile operations strategy should be utilized towards automobile enterprises in Malaysia in order to be competitive under dynamic and tightrope business situations.