This study aims at demonstrating how prolonged exposure to media, particularly in cigarette ads, can shape individuals' beliefs, attitudes, and values. The cultivation theory by Gerbner, G. (1998) was applied in the analysis to show the mentioned issues. Besides, the study also investigated the role of cinematography, specifically cameraworks, and employed a semiotic approach to explore signs and symbols in the ads. Ferdinand de Saussure's (1916) "signifier" and "signified" framework was used to...

Culture  Public Health  Sociology  Information Science  Health Policy  History  Global Health  Anthropology  Linguistics  Literature 

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This journal article offers an ecocritical analysis of the film "Rise of the Planet of the Apes" through the lens of Hiltner's "Ecocriticism" (2014). Employing a qualitative methodology, the study examines the movie's portrayal of human-animal relationships and environmental ethics. Additionally, the article delves into the cinematography of the film, focusing on the use of camera techniques to convey environmental and ethical themes. As the result: 1) The interconnectedness among humans, apes a...

Culture  Sociology  History  Ecology  Anthropology  Linguistics  Environmental Sciences  Literature  Environmental Sciences 

This study aims to show Neocolonialism in the movie "Black Panther: Wakanda Forever," employing the analytical framework of Marxism by Karl Marx and complemented by Foucault's theory of Power. The analysis unveils the disapproval of neocolonialism from Karl Marx's perspective through an in-depth exploration of the movie. The visual composition of the cinematography is conveyed along with the analysis of the movie. Embracing the Marxist approach, this study investigates the neocolonialism caused ...

Culture  Sociology  History  Anthropology  Linguistics  Literature 

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This abstract explores the dynamics of power, oppression, and resistance within the context of colonialism and postcolonialism, drawing on Robert J.C. Young's theoretical framework (2005). Analyzing the movie's portrayal of humans' control over apes, the hierarchical relationship between colonizers and colonized becomes evident. The belief in human supremacy over apes is contextualized within discussions of colonial ideologies and racial hierarchies, reflecting a colonial mindset rooted in notio...

Culture  Sociology  History  Philosophy  Anthropology  Linguistics  Literature 

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This study aims to highlight the crucial childhood socio-cultural learning across the lifespan; how the affection, love, close relationships and parenting of both parents are primal that affect adulthood personality. Qualitative method was used to explain and criticize the psychological issue in this movie. Since the story is presented through moving pictures, cameraworks in cinematography were used to narrate the plot, settings, and characters. Furthermore, the theory of “Stages of Psychosocial...

Culture  Sociology  Psychology  Linguistics  Literature 

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This study aims at showing the correlation between the two early stages of childhood development of Po and the adult fixation that occurs at his present time; in addition, it is expected to give a deeper comprehensive understanding of how crucial the roles of parents in parenting during the childhood period. Having the data analyzed, a qualitative method was used to explain and describe the information collected which were related to psychological issues in the movie. The significant cinematogra...

Sociology  Psychology  Linguistics  Literature 

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This study aims at showing the connection between Po’s past experiences and his present manifestations. This analysis intends to show the significance of the affection and primal parenting of both parents. A qualitative approach was employed to elucidate and evaluate the psychological concern depicted in this film. Given the narrative's visual medium, the utilization of cinematography in terms of camerawork served to articulate the storyline, environments, and characters. Additionally, the analy...

Sociology  Psychology  Linguistics  Literature 

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Schools, and universities are worthless without students. The most valuable resource for every educational institution is its students without any doubt. The academic achievement of students is intimately related to the social and economic prosperity of the nation. The academic performance of the students is crucial in developing the highest caliber graduates who will serve as outstanding leaders and human resources for the nation, contributing to the economic and social growth of that nation. ...

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The academic paper entitled, “A Comparative Study on Signification and Suggestion” is an attempt to compare and study two key terms in the philosophy of language such as Signification (Sign, Signifier and Signified) and Suggestion (Vyanjana). These two terms are still a subject of research in modern semantics. This comparative study aims at comparing both Eastern and Western schools of philosophy of language to come up with the similarities and individual traits of both schools. In order to ...

Philosophy  Linguistics 

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This paper is an attempt to introduce and explain the term Transcendental Leap in the field of semantics. With this concept, the process of meaning-making is explained more clearly. The semantic process of Transcendental Leap takes place within the Neuro-context of a person. Therefore, the transcendental leap varies in accordance with the expansion of one’s neuro-context. This academic paper opens the door of linguistics to the field of science, especially to Neuro-Linguistics. The academic pape...

Philosophy  Linguistics 

Doi:10.5281/zenodo.6618566