A Study on the International Recognition and Innovation Communication of Chinese Traditional Culture—Taking the Influence of Lingnan Culture on Overseas Students in Guangzhou’s Universities in China as an Example
The
international communication effect of Chinese traditional culture is closely
related to its international recognition. To enhance the international
influence of traditional Chinese culture, and promote Chinese traditional culture to better go
global, on the basis of drawing on and referring to the “international
influence evaluation system of Chinese culture”, combining the core connotation
of Lingnan culture, we build the “international influence evaluation system of
Lingnan culture”. Taking the survey on the influence of Lingnan culture on foreign students in
Guangzhou’s colleges and universities as an example, conducting a questionnaire survey on foreign students
coming to China and studying in colleges and universities in Guangzhou, and intervention control
survey, understanding the influence of Lingnan
culture according to survey data, then we can understand their Lingnan cultural
identity and its influencing factors, propose cultural identity cultivation, promotion and innovative
communication strategies for international communication of Lingnan culture:Digging the modern value
of culture;building
the “consortium” cultural communication system;innovative technology means and communication
channels, and jointly promote the construction of cultural environment and the
improvement of citizens’ cultural quality, etc., and provide reference for promoting the
international dissemination of Chinese traditional culture and Lingnan culture.
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