KOB ’lerde novasyon Stratejileri ve novasyon Yapmay Etkileyen Fakt rler: Bir Uygulama = nnovation Strategies of SMEs and the Factors Affecting Involvement in Innovation: an Implementation

Increasing competitiveness through globalization process, has been forcing enterprises to innovate more than ever before. SMEs are considered to be more advantageous than large enterprises as they have a more flexible structure so as to meet costumers’ varying needs in an immediate manner. This study has been conducted to find out which innovation strategies enterprises prefer and which innovations they are using. Moreover, the study has examined to what extent the number of their employees and the variety in their legal structures influence their innovation activities and investigated the relation between their R&D allocations and innovation strategies. The findings have revealed that innovation success of enterprises improves along with the increase in the number of employees; involvement in innovation activities is unresponsive to type of legal structure of SMEs; and the size of R&D allocations plays a significant role in determining their innovation strategies.