乡村振兴下农村电商助力乡村全面振兴的路径探究
Research on the Path of Rural E-Commerce to Help Rural Comprehensive Revitalization under Rural Revitalization

随着数字经济的迅速发展，农村电商在乡村振兴战略中发挥着至关重要的作用。近年来，迅速发展的电商技术逐渐应用于乡村全面振兴过程中，为促进乡村经济的发展做出了巨大贡献。农村电商是电子商务的重要领域，担负着推动乡村振兴的重要职责，然而农村电商在助力乡村振兴过程中仍然面临着基础设施不完善、专业人才匮乏、品牌建设薄弱、市场竞争力不足等一系列问题。基于此，本文通过探讨农村电商在乡村全面振兴过程中的当代价值，进一步分析农村电商在助力乡村全面振兴过程中的现实困境，在此基础上提出解决问题的发展路径，激活农村经济活力，助力乡村全面振兴。
With the rapid development of digital economy, rural e-commerce plays a vital role in rural revitalization strategy. In recent years, the rapidly developing e-commerce technology has been gradually applied to the comprehensive revitalization of rural areas, which has made great contributions to the development of rural economy. Rural e-commerce is an important field of e-commerce and takes the important responsibility of promoting rural revitalization. However, rural e-commerce still faces a series of problems, such as imperfect infrastructure, lack of professionals, weak brand construction, and lack of market competitiveness in the process of helping rural revitalization. Based on this, this paper discusses the contemporary value of rural e-commerce in the process of rural comprehensive revitalization, and further analyzes the realistic difficulties in the process of rural e-commerce in helping rural comprehensive revitalization. On this basis, the development path to solve the problem is proposed to activate the vitality of rural economy and help rural comprehensive revitalization.