电子商务时代传统餐饮品牌网络营销优化策略研究
Research on Network Marketing Optimization Strategies of Traditional Catering Brands in the E-Commerce Era

随着电子商务的快速发展，传统餐饮行业面临数字化转型的迫切需求，而网络营销也就成为了传统餐饮品牌提升竞争力的重要手段。本文将通过分析目前餐饮业有代表性的三种网络营销策略，进而探讨传统餐饮品牌现有网络营销中存在的问题，并针对这些问题提出具有针对性的意见，旨在为传统餐饮品牌在电子商务时代实现持续发展提供参考。
With the rapid development of e-commerce, the traditional catering industry is faced with digital transformation, and network marketing has become an important means for traditional catering brands to enhance their competitiveness. This paper will analyze the three current representative network marketing strategies in the catering industry, and then explore the problems in the existing network marketing of traditional catering brands, and put forward targeted opinions for these problems, aiming at realizing the sustainable development of the traditional catering brands in the era of e-commerce.