新兴直播形式与传统电商平台的融合发展研究
Research on the Integration and Development of Emerging Live Streaming Forms and Traditional E-Commerce Platforms

随着互联网技术的发展和数字化转型的加速，电子商务行业正经历深刻变革。直播电商作为一种新兴商业模式迅速崛起，通过实时互动、沉浸式购物体验和高转化率等特点，成为推动消费升级的重要力量。与此同时，传统电商平台面临一系列挑战，迫切需要探索新的发展路径。在此背景下，直播电商与传统电商平台的融合发展成为提升市场竞争力的关键策略，该模式旨在整合双方优势，实现资源共享与协同发展，为行业注入新活力。
With the development of Internet technology and the acceleration of digital transformation, the e-commerce industry is undergoing profound changes. Live e-commerce is rapidly emerging as an emerging business model, and has become an important force in promoting consumer upgrading through real-time interaction, immersive shopping experience and high conversion rate. At the same time, traditional e-commerce platforms are facing a series of challenges and urgently need to explore new development paths. In this context, the integration of live e-commerce and traditional e-commerce platforms has become a key strategy to enhance market competitiveness, and the model aims to integrate the advantages of both sides, realize resource sharing and synergistic development, and inject new vitality into the industry.