数字经济时代的农村电商发展：新质生产力的推动与实施路径
The Development of Rural E-Commerce in the Digital Economy Era: The Promotion of New Quality Productivity and Implementation Pathways

数字经济时代，农村电商作为乡村振兴与农业现代化的关键驱动力，其发展受新质生产力的深度赋能与结构性支撑。本文旨在探讨当前农村电商面临现状、多维挑战、新质生产力背景下的推动作用以及综合实施路径。通过分析当前农村电商的发展趋势与运营模式，提出适合的农村电商发展的建议，第一加强基础设施建设：夯实新质生产力的物质基础；第二提升人才与技能水平：激活新质生产力的核心驱动；第三推动产品标准化与品牌化：构建新质生产力的产业核心；第四扩大市场开拓与优化融资环境：拓展新质生产力的价值空间。
In the era of digital economy, rural e-commerce, as a key driving force for rural revitalization and agricultural modernization, is supported by the deep empowerment and structural support of new quality productivity. This paper aims to discuss the current situation of rural e-commerce, multi-dimensional challenges, the driving role of new quality productivity and the comprehensive implementation path. Through the analysis of the current development trend and operation mode of rural e-commerce, the author puts forward suitable suggestions for the development of rural e-commerce. First, we should strengthen the construction of infrastructure: consolidate the material foundation of new quality productivity; Second, we should improve the level of talents and skills: activate the core drive of new quality productivity; Third, we need to promote product standardization and branding: build the industrial core of new quality productivity; Fourth, we need to expand market development and optimize the financing environment: expand the value space of new quality productivity.