潮汕饮食文化旅游发展研究
Research on the Development of Chaoshan Culinary Cultural Tourism

潮汕饮食文化旅游是以潮汕地区独特的饮食文化为核心，融合历史、民俗、工艺等多元资源形成的体验型旅游模式，兼具文化传承与经济发展的双重价值。本文从文化传承与产业创新的双重视角切入，系统梳理饮食文化旅游的概念、特点及其在全球化背景下的发展趋势，深入探讨潮汕饮食文化的历史渊源、非遗资源及其在当代旅游开发中的实践路径。通过文献分析与案例对比，结合国内外典型经验(如日本京都怀石料理、意大利慢食运动及国内顺德美食文旅模式)，本文运用SWOT分析法全面解析潮汕饮食文化旅游的内部优势与短板，外部机遇与挑战。基于此，本文提出“文化IP塑造–产业生态重构–国际协同推广”三维策略。研究表明，潮汕饮食文化旅游的可持续发展需平衡传统保护与商业创新，通过政策引导、技术赋能与跨域协作，实现从地方特色向全球品牌的跃升，为乡村振兴与文旅融合提供可复制的实践范式。
Chaoshan culinary cultural tourism is an experiential tourism model centered on the distinctive dietary culture of the Chaoshan region, integrating historical, folkloric, and artisanal resources. This model embodies dual value in cultural heritage preservation and economic development. Adopting dual perspectives of cultural inheritance and industrial innovation, this study systematically examines the conceptual framework, defining characteristics, and globalization trends of culinary cultural tourism. It further explores the historical origins of Chaoshan cuisine, its intangible cultural heritage resources, and contemporary practices in tourism development. Through a methodology combining literature review and comparative case studies—drawing on domestic and international paradigms such as Kyoto’s kaiseki cuisine in Japan, Italy’s Slow Food movement, and Shunde’s culinary tourism model in China—this paper employs SWOT analysis to holistically evaluate the internal strengths and weaknesses, as well as external opportunities and threats facing Chaoshan culinary tourism. Building on this analysis, the study proposes a three-dimensional strategic framework: cultural IP development, industrial ecosystem restructuring, and international collaborative promotion. The research findings indicate that the sustainable development of Chaoshan culinary cultural tourism must balance traditional preservation with commercial innovation. Supported by policy guidance, technology empowerment, and cross-regional collaboration, this model facilitates the transformation from a regional specialty to a globally recognized brand, while providing replicable practical paradigms for rural revitalization and the integration of culture and tourism.