电子商务环境下国画文创产品的品牌塑造与推广
Brand Building and Promotion of Traditional Chinese Painting Cultural and Creative Products in the E-Commerce Environment

随着电子商务的迅猛发展，国画文创产品迎来新的发展机遇。本文深入探讨在电子商务环境下，国画文创产品如何进行品牌塑造与推广，分析其面临的机遇与挑战，提出有效的品牌塑造策略与推广途径，旨在促进国画文创产品在电商平台的繁荣发展，传承与弘扬国画文化。
With the rapid development of e-commerce, traditional Chinese painting cultural and creative products have ushered in new development opportunities. This article explores in depth how to brand and promote traditional Chinese painting cultural and creative products in the e-commerce environment, analyzes the opportunities and challenges they face, proposes effective brand building strategies and promotion methods, aiming to promote the prosperity and development of traditional Chinese painting cultural and creative products on e-commerce platforms, and inherit and promote traditional Chinese painting culture.