数字化转型如何推动企业绿色创新？——动态能力视角下的案例研究
How Digital Transformation Drives Green Innovation in Business?—A Case Study under the Dynamic Capability Perspective

本文聚焦于数字化转型如何推动企业绿色创新，采用单案例纵向研究法，以中联重科为例，从机会资源一体化的动态能力视角深入剖析其内在机制。研究通过多级编码分析，将中联重科的数字化转型划分为数字基础、技术创新和智能应用三个阶段，并分别分析了每个阶段如何通过提升企业的机会能力、资源能力和关系能力，进而推动绿色管理创新、绿色技术创新和绿色协同创新。研究结论表明，数字化转型显著推动了企业绿色创新，且动态能力在此过程中发挥了关键作用。本文基于“前因——过程——结果”的逻辑框架，从动态能力视角构建了“数字化进展——动态能力提升——绿色创新活动”的逻辑链条，揭示了数字化转型不同阶段对企业绿色创新的动态演进路径，为后发企业提供了数字化转型推动企业绿色创新的经验参考和路径建议。
This paper focuses on how digital transformation promotes green innovation in enterprises, and adopts a single-case longitudinal research method to analyze its internal mechanism from the perspective of dynamic capability of opportunity-resource integration by taking Zoomlion as an example. Through multilevel coding analysis, the study divides Zoomlion’s digital transformation into three phases: digital foundation, technological innovation, and intelligent application, and analyzes how each phase promotes green management innovation, green technological innovation, and green collaborative innovation by enhancing the enterprise’s opportunity, resource, and relational capabilities. The study concludes that digital transformation significantly promotes green innovation in enterprises, and dynamic capabilities play a key role in this process. Based on the logical framework of “antecedent—process—result”, this paper constructs the “digitalization progress” from the perspective of dynamic capabilities. Based on the logical framework of “antecedent—process—result”, this paper constructs the logical chain of “digitalization progress-dynamic capability enhancement-green innovation activities” from the perspective of dynamic capability, reveals the dynamic evolution path of green innovation of enterprises at different stages of digital transformation, and provides late-developed enterprises with experience references and path suggestions of promoting green innovation of enterprises by digital transformation.