基于电子商务发展的文旅产业发展现状及路径研究——以贵州文旅为例
Research on the Current Status and Path of Cultural and Tourism Industry Development Based on E-Commerce—A Case Study of Guizhou’s Cultural and Tourism Industry

随着电子商务的发展，互联网已经形成了一种新的经济形式，在其巨大影响下，许多行业进入转型升级，而对于文旅产业来说，互联网的发展有助于促进如线上旅游、沉浸旅游等业态的新发展，近年来，全国各地在互联网上“爆火”的旅游地点层出不穷，从山东淄博到甘肃天水，再到贵州贵阳。贵州作为西南地区典型的民族地区，具有丰富的自然与人文资源，其旅游业在互联网影响下产生的变化十分明显，本文从文旅产业在互联网环境中进行的生产活动角度出发，对于贵州旅游业进入“火热”时期的发展条件、发展现状进行分析，进而提出对贵州文化旅游发展存在的问题以及对策的认识，希望能对贵州文旅发展提供一定的参考建议。
With the development of e-commerce, the internet has formed a new economic form, under whose huge influence, many industries have entered transformation and upgrading, and for the cultural and tourism industry, the development of the internet has helped promote the new development of business forms, such as online tourism and immersive tourism. In recent years, numerous tourist spots have become popular on the internet across the country, from Zibo in Shandong Province to Tianshui in Gansu Province, and then to Guiyang in Guizhou Province. Guizhou, as a typical ethnic area in southwestern China, has rich natural and cultural resources, and its tourism industry has undergone obvious changes under the influence of the internet. This paper starts from the production activities of the cultural and tourism industry in the internet environment and analyzes the development conditions and current status of Guizhou’s tourism industry in the “hot” period.