政府参与下的工业互联网平台赋能中小型企业数字化转型的策略选择研究
Research on the Strategy Selection of Industrial Internet Platform Empowering the Digital Transformation of SMES under the Participation of the Government

为探索工业互联网背景下中小企业数字化转型困境，本研究以演化博弈理论为基础，构建了政府、工业互联网平台和中小型企业的演化博弈模型，并借助Matlab 2016b对不同影响因素作用下三方的演化策略展开了深入仿真分析。研究结果表明：政府补贴在一定程度上能够显著提升中小企业入驻平台的意愿以及平台提供智能服务的积极性，过度补贴会对政府造成财政压力，降低政府积极推进数字化转型的动力；平台主动承担部分中小企业数字化转型成本并强化数据安全保障有利于激发中小企业的积极性；中小企业着力提升自身资源转化能力对其数字化转型的可持续发展具有极为关键的推动作用。研究成果拓展平台赋能理论，可为推进中小企业数字化转型体系建设提供参考依据。
To explore the digital transformation dilemma of SMES in the context of the industrial Internet, this study constructs an evolutionary game model of the government, industrial Internet platforms, and SMES based on the evolutionary game theory. Using Matlab 2016b, an in-depth simulation analysis was conducted to examine the evolutionary strategies of the three parties under the influence of different factors. The research results show that: government subsidies can significantly enhance the willingness of SMES to enter the platform and the enthusiasm of the platform to provide intelligent services to a certain extent. However, excessive subsidies will cause financial pressure on the government and reduce the government’s motivation to actively promote digital transformation; the platform’s initiative to bear part of the digital transformation costs of SMES and strengthen data security protection is conducive to stimulating the enthusiasm of SMES; SMES’ efforts to improve their own resource conversion capabilities play a crucial role in promoting the sustainable development of their digital transformation. The research results expand the platform empowerment theory and can provide a reference basis for promoting the construction of the digital transformation system of SMES.