电子商务对教育出版社数字化改革的赋能效应研究
A Study on the Empowering Effect of E-Commerce on the Digital Reform of Educational Publishing Houses

电子商务平台建设与优化是我国教育出版业进入新发展阶段的必然要求。本文基于电子商务平台的中介效应，实证研究数字经济背景下我国教育出版领域的融合创新发展之路，以教育出版社的数字化改革为研究视角，立足电子商务与教育出版社数字化改革的耦合关系，从理论知识和实践指导两部分出发，系统阐释电子商务商业模式在融合数字经济与实体经济中的关键赋能力量。研究发现，电子商务集群的形成机制及其发展路径对我国教育出版领域的数字化改革具有正向的赋能效应，有利于提升教育出版含“新”量与含“金”量，教育出版社的数字化改革亦可赋能教育出版业的产业结构升级，以产教共融促成双方优势互补，筑基教育强国之路。
The construction and optimization of e-commerce platforms are inevitable requirements for the educational publishing industry in China to enter a new development stage. Based on the mediating effect of e-commerce platforms, this paper empirically studies the path of integrated and innovative development in the field of educational publishing under the background of the digital economy. With the digital reform of educational publishing houses as the research perspective, based on the coupling relationship between e-commerce and the digital reform of educational publishing houses, starting from both theoretical knowledge and practical guidance, this paper systematically explains the key enabling forces of the e-commerce business model in integrating the digital economy and the real economy. The study finds that the formation mechanism and development path of e-commerce clusters have a positive enabling effect on the digital reform of the educational publishing field in China, which is conducive to enhancing the “novelty” and “value” of educational publishing. The digital reform of educational publishing houses can also enable the upgrading of the industrial structure of the educational publishing industry, promote the mutual complementarity of advantages between the two sides through the integration of industry and education, and lay the foundation for the path of building a strong educational country.