电商平台供应链融资的可持续发展策略研究
Research on the Sustainable Development Strategy of Supply Chain Financing for E-Commerce Platforms

近年来，互联网应用技术的迅猛发展和电子商务交易规模的快速增长催生了基于电子商务平台的供应链融资模式，为电商领域的中小企业开拓了新的融资渠道。本研究首先对电商平台供应链融资的相关概念进行详细阐释，随后从政策、市场、技术以及融资模式四个维度对电商平台供应链融资的发展现状进行深入分析，并指出其当前所面临的挑战。最终，本研究提出了促进电商平台供应链融资可持续发展的策略，旨在进一步优化供应链融资的实践应用，为缓解电商领域中小企业的融资困境提供理论参考。
In recent years, the rapid development of Internet application technology and the rapid growth of e-commerce transaction scale have given rise to the supply chain financing mode based on e-commerce platform, which opens up new financing channels for small and medium-sized enterprises (SMEs) in the field of e-commerce. This study firstly explains the relevant concepts of supply chain financing of e-commerce platforms in detail, and then analyzes the development status of supply chain financing of e-commerce platforms in depth from the four dimensions of policy, market, technology, and financing mode, and points out the challenges currently faced. Finally, this study proposes strategies to promote the sustainable development of supply chain financing on e-commerce platforms, aiming to further optimize the practical application of supply chain financing and provide theoretical references to alleviate the financing difficulties of SMEs in the field of e-commerce.