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E-Commerce Letters 2025
企业员工自我效能感对人工智能使用态度的影响研究
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Abstract:
人工智能等新一代信息技术的迅猛发展，正以前所未有的态势深刻影响着我国企业的运营格局。在这一背景下，企业员工作为企业运作的核心主体，对于人工智能的接纳与使用态度，已然成为关乎企业绩效增长以及长远发展的关键因素。自我效能感作为个体层面的一项关键要素，在推动企业员工积极接纳并提升对人工智能使用态度方面，发挥着极为重要的催化与促进作用。本研究基于技术接受模型和自我效能感理论视角，探讨了企业员工自我效能感对人工智能使用态度的影响及其内在作用机制，以及技术感知和风险偏好在此过程中的作用。研究结果表明：企业员工自我效能感可以有效预测其对人工智能的使用态度；技术感知在自我效能感与人工智能使用态度的关系中起着中介作用；风险偏好调节了技术感知对人工智能使用态度的关系。
The rapid development of artificial intelligence and other new generation of information technologies is having an unprecedented impact on the operational landscape of Chinese enterprises. In this context, the employee, as the core subject of enterprise operation, has become a key factor affecting the growth of enterprise performance and long-term development in terms of their attitude towards the acceptance and use of artificial intelligence. Self-efficacy, as a key individual factor, plays a crucial catalytic and promotional role in driving enterprise employees to actively accept and enhance their attitudes towards the use of artificial intelligence. Based on the technology acceptance model and the theory of self-efficacy, this study explores the influence of employees’ self-efficacy on their attitudes towards the use of artificial intelligence, its internal mediating mechanism, and the role of technology perception and risk preference in this process. The research findings show that: employee self-efficacy can effectively predict their attitudes towards the use of artificial intelligence; technology perception plays a mediating role in the relationship between self-efficacy and attitudes towards the use of artificial intelligence; risk preference moderates the relationship between technology perception and attitudes towards the use of artificial intelligence.
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