数字化转型背景下房地产企业全面预算管理优化研究——以Z集团为例
Comprehensive Budget Management Optimization in Real Estate Enterprises under Digital Transformation—A Case Study of Z Group

在数字化转型背景下，数字化技术的广泛应用在房地产企业的全面预算管理中发挥着关键作用，为房地产企业实施全面预算管理提供了新的思路和方法。虽然数字化技术能够更高效地进行预算编制、执行、监控和分析，有助于提升管理效率和决策质量，然而，当前的房地产企业的全面预算管理水平不足以支撑数字化转型的需求。因此，本文基于数字化转型背景与全面预算管理的实践，以Z集团为例，深入剖析Z集团全面预算管理现状，揭示了当前全面预算管理工作中暴露的问题，并借助数字化技术针对性提出切实可行的优化策略。
In the context of digital transformation, the extensive application of digital technologies plays a pivotal role in comprehensive budget management for real estate enterprises, offering novel approaches and methodologies. While digital tools enhance efficiency in budgeting, execution, monitoring, and analysis—thereby improving management effectiveness and decision-making quality, the current level of budget management in many real estate firms falls short of supporting the demands of digital transformation. This study, focusing on Z Group, examines the current state of its comprehensive budget management, identifies key challenges, and proposes practical optimization strategies leveraging digital technologies. By integrating theory with practice, the findings aim to provide actionable insights for advancing budget management in the digital era.