基于CiteSpace的跨境电商研究热点与进展可视化分析
Visual Analysis of Research Hotspots and Progress in Cross-Border E-Commerce Based on CiteSpace

跨境电商作为国际贸易的重要形式，在全球化与数字化的推动下迅速发展，其相关研究对于行业实践与学术进步具有重要意义。本研究采用基于CiteSpace的知识图谱可视化分析、作者及机构合作分析等方法，全面梳理了跨境电商领域的研究进展。一方面，通过对关键词共现、聚类和突现分析，展现了跨境电商研究主题的演变轨迹、热点变化以及不同阶段的特点；另一方面，通过分析作者分布，探讨了学术合作网络的层级结构、复杂性以及机构间的合作模式。研究表明，跨境电商的研究呈现出多维度交织且动态发展的态势，作者与机构合作具有不同特点并发挥各自的作用。在此基础上，本文对未来研究进行了展望，提出了在理论构建中融合多学科视角、在实践应用中关注新兴技术的影响，以及加强作者与机构间的合作等方向，以期进一步深化跨境电商研究，推动行业的持续发展，并为国际贸易的进步贡献力量。
Cross border e-commerce, as an important form of international trade, has rapidly developed under the promotion of globalization and digitization. Its related research is of great significance for industry practice and academic progress. This study comprehensively reviewed the research progress in the field of cross-border e-commerce using methods such as CiteSpace based knowledge graph visualization analysis and author institution collaboration analysis. On the one hand, through the analysis of keyword co-occurrence, clustering, and emergence, the evolution trajectory, hot topic changes, and characteristics of cross-border e-commerce research themes at different stages have been demonstrated; On the other hand, by analyzing the distribution of authors, the hierarchical structure, complexity, and inter institutional cooperation patterns of academic collaboration networks were explored. Research has shown that the study of cross-border e-commerce presents a multidimensional and dynamic development trend, and the collaboration between authors and institutions has different characteristics and plays their respective roles. On this basis, this article looks forward to future research and proposes directions such as integrating multidisciplinary perspectives in theoretical construction, paying attention to the impact of emerging technologies in practical applications, and strengthening cooperation between authors and institutions, in order to further deepen cross-border e-commerce research, promote the sustainable development of the industry, and contribute to the progress of international trade.