基于电商经济背景下的物流配送模式优化研究——以连锁便利店为例
Research on the Optimization of Logistics Distribution Mode Based on the Background of E-Commerce Economy—Taking Chain Convenience Stores as an Example

随着消费水平的提高和生活节奏的加快，连锁便利店因其方便快捷的服务和满足即时需求的优势条件而受到越来越多消费者的欢迎，迅速发展壮大。然而，随着电商经济的迅猛发展，企业之间的竞争也越来越激烈。其中，物流配送作为连锁便利店经营的重要竞争力之一，不仅关乎到产品的送达和客户的满意度，还影响到连锁便利店的运营和成本。因此，应该持续优化物流配送能力，通过合理优化物流要素来降低物流成本，促进商品流通，提高经济效益，以适应市场变化和满足消费者不断提升的需求。同时，对于便利店配送网络的优化关键点在于提高服务质量、增强竞争力并降低配送总成本。
With the improvement of consumption level and the acceleration of the pace of life, chain convenience stores have been welcomed by more and more consumers because of their convenient and fast services and the advantages of meeting immediate needs, and have developed rapidly. However, with the rapid development of e-commerce economy, the competition among enterprises is becoming more and more fierce. Among them, logistics distribution, as one of the important competitiveness of chain convenience stores, is not only related to the delivery of products and customer satisfaction, but also affects the operation and cost of chain convenience stores. Therefore, we should continue to optimize logistics and distribution capabilities, reduce logistics costs by rationally optimizing logistics factors, promote commodity circulation, and improve economic efficiency to adapt to market changes and meet the increasing needs of consumers. At the same time, the key point of optimizing the distribution network of convenience stores is to improve service quality, enhance competitiveness and reduce the total cost of distribution.