互动仪式链视角下政务抖音号情感传播策略
Emotional Communication Strategies of Government-Affiliated Douyin Accounts from the Perspective of Interaction Ritual Chains

情感，作为心理学研究议题之一，是人类社会交往互动的桥梁。通过互动仪式人们在不同的群体和场景中建立联系实现情感传播，因此对互动仪式链进行研究为理解社会秩序和稳定的维护机制提供关键视角。在传播的过程中借助情感传播策略更好地贴近人民群众，传达政务信息。以“中国消防”抖音号为研究对象，探讨其在情感传播的过程中实现互动仪式链的四要素，即身体共在、局外屏障、共同焦点、共享情绪。研究认为，“中国消防”抖音号借助抖音平台充分发挥互联网思维，同受众构建起情感传播的路径。
Emotion, as one of the research topics in psychology, is a bridge for human social interaction. Through interaction rituals, people establish connections and achieve emotional communication in different groups and scenarios. Therefore, studying the chain of interaction rituals provides a key perspective for understanding the maintenance mechanism of social order and stability. In the process of communication, emotional communication strategies are used to get closer to the people and convey government affairs information. Taking the Douyin account of “China Fire Protection” as the research object, this paper discusses the four elements of realizing the interaction ritual chain in the process of emotional communication, namely physical co-presence, outsider barriers, common focus, and shared emotions. The research believes that the Douyin account of “China Fire Protection” gives full play to Internet thinking with the help of the Douyin platform and constructs a path of emotional communication with the audience.