文旅融合背景下传统村落旅游振兴的动力机制和路径选择研究——以长沙县开慧村为例
The Dynamic Mechanism and Path Choice of the Revitalization of Traditional Villages Tourism under the Background of the Integration of Culture and Tourism—Kaihui Village in Changsha County as an Example

传统村落是由于历史上人类聚居而形成的具有历史性、独特性、文化性的自然聚落形态，是乡村振兴的主要阵地。而开发旅游被大多数学者认为是村落存续、民族传统文化保护以及村落振兴最重要的途径。本文基于对开慧村文旅发展的现状调查，利用田野调查法、深度访谈法获取开慧村各利益相关者的态度以及文旅融合对村落振兴作用的重要数据，通过整合形成动力机制，同时为开慧村振兴提出可行的振兴路径。结果表明：① 旅游效益是推动利益相关者振兴村落的驱动力，开发过程中的不当行为构成约束力。② 经济效益是主要驱动力，社会效益是间接驱动力，文化和生态效益是辅助驱动力。最终通过对不同驱动力和约束力的整合，形成动力机制，结合开慧村的自然资源情况和文旅融合现状，提出了开慧村振兴的三条可行路径和建议，分别是：文旅融合、生态旅游以及农旅融合。
The traditional village is a historical, unique and cultural natural settlement form formed by the historical human settlement, which is the main position of rural revitalization. And the development of tourism is considered by most scholars to be the village survival, the protection of traditional national culture and the village revitalization of the most important way. This article is based on a survey of the current status of integrated development of culture and tourism in Kaihui Village. Utilizing field investigations and in-depth interviews, it gathers important data on the attitudes of various stakeholders and the role of the integration of culture and tourism in rural revitalization. By integrating this information, a driving mechanism is formed, and feasible paths for the revitalization of Kaihui Village are suggested. The results show that: (1) Tourism benefits serve as a driving force for stakeholders to revitalize the village, while inappropriate behaviors during the development process create constraints. (2) Economic efficiency is the main driving force, social benefits are indirect driving force, and cultural and ecological benefits are the auxiliary driving force. Ultimately, by integrating various driving forces and constraints, a driving mechanism is established. Taking into account the natural resource conditions of Kaihui Village and the current state of the integration of culture and tourism, three feasible paths and suggestions for the revitalization of Kaihui Village are proposed: the integration of culture and tourism, ecotourism, and the integration of agriculture and tourism.