电气企业在转型升级发展中的产品营销策略研究
Research on Product Marketing Strategies of Electrical Enterprises in Transformation and Upgrading Development

随着全球能源发展方向的变化，能源结构的改变势在必行，但在变革过程中，电力仍然占据着重要的地位，电气企业早已面临巨大的转型压力，传统的发展战略与路径需要尽早革新。无论是国有还是民营电气企业早已在转型升级道路上使出浑身解数，各企业正在利用自身的技术积累、人才资源结合各项资源整合，拓展增量业务，以期产品能够获得更多的市场，成为新的业绩增长点，为企业的长远发展布下战略布局。本文从电气企业的转型升级发展和产品营销策略的现状出发，提出了在转型升级发展中的产品营销策略中存在的问题，并给出了优化策略。
With the changing direction of global energy development, the change of energy structure is imperative. However, in the process of transformation, electricity still occupies an important position, and electrical enterprises have already faced enormous transformation pressure. Traditional development strategies and paths need to be reformed as soon as possible. Both state-owned and private electrical enterprises have already exerted all their efforts on the road of transformation and upgrading. Each enterprise is utilizing its own technological accumulation, talent resources, and integrating various resources to expand incremental business, in order to obtain more market share for its products, become new performance growth points, and strategically layout for the long-term development of the enterprise. This article starts from the current situation of the transformation and upgrading development of electrical enterprises and product marketing strategies, proposes the problems in product marketing strategies in the process of transformation and upgrading development, and provides optimization strategies.