基于价值共创下的共享经济研究——以滴滴出行为例
Research on Sharing Economy Based on Value Co-Creation—Taking Didi Chuxing as an Example

随着互联网技术的发展和人们出行需求的日渐丰富，共享出行模式越来越常见。并且在共享出行平台中并非只有平台自身在创造价值，车主和乘客也是这个价值链中价值的创造者。本文以滴滴出行为例从乘客和车主两个视角去研究价值共创下的共享经济，先通过查阅文献和专家访谈找到影响双方价值共创的因素，随后利用层次分析法去比较哪些影响因素的权重更高，最后据此提出相关建议。
With the development of Internet technology and the increasingly rich travel needs of people, the shared travel mode is becoming more and more common. And in the shared travel platform, it is not only the platform itself in creating value, car owners and passengers are also the value creators in this value chain. This paper studies the sharing economy under value co-creation from the perspectives of passengers and car owners by taking Didi as an example. Firstly, it finds out the factors affecting value co-creation by consulting literature and interviewing experts, and then uses an analytic hierarchy process to compare which influencing factors have a higher weight. Finally, it puts forward relevant suggestions based on this.