新疆水果类农产品电子商务升级研究
Research on the Upgrading of E-Commerce for Fruit Agricultural Products in Xinjiang

新疆维吾尔自治区作为我国水果类农产品的重要产地，在数字化和信息化背景下，水果类农产品电子商务成为果农增收的重要途径。本文通过分析新疆水果类农产品电子商务现状发现现存的问题和电子商务升级的客观需求，结合国内外成功案例给予新疆水果类农产品电子商务升级相对应的对策建议。要通过政策完善聚合机制和连接机制、加快水果加工产业延伸升级和电子商务人才队伍建设共同发力，才能实现新疆水果类农产品电子商务的升级。
As an important producer of fruit agricultural products in China, Xinjiang Uygur Autonomous Region has become an important way for fruit farmers to increase their income through e-commerce in the context of digitalization and informatization. This article analyzes the current situation of e-commerce for fruit agricultural products in Xinjiang and identifies existing problems and the objective need for e-commerce upgrading. Based on successful cases at home and abroad, corresponding countermeasures and suggestions are provided for the upgrading of e-commerce for fruit agricultural products in Xinjiang. We need to work together to improve the aggregation mechanism and connection mechanism through policies, accelerate the extension and upgrading of the fruit processing industry, and build an e-commerce talent team in order to achieve the upgrading of e-commerce for fruit agricultural products in Xinjiang.