多元化战略对企业财务绩效的影响
The Impact of Diversification Strategy on Corporate Financial Performance

随着我国市场经济的快速成长，以及市场竞争变得越来越激烈，越来越多的企业选择通过实施多元化的战略来分散企业的经营风险，提升自己的市场竞争力，提高企业绩效。但是在国内外学术界当中，关于多元化战略是否对企业财务绩效存在着积极的影响仍然存在较大的争议。因此本文将以新东方为例，运用财务指标法，杜邦法分析法来分析2019到2023新东方的财务数据(即2018到2022年报)，通过研究可以发现，新东方在实施多元化战略的过程中，企业的财务绩效得到了明显的提高。因此可以得出多元化战略可以提升企业的财务绩效这一结论。并希望以此研究为其他企业提供参考，充分发挥多元化战略对企业财务绩效的积极影响。
With the rapid growth of China’s market economy, and the market competition becoming more and more fierce, more and more enterprises choose to implement the diversified strategy to spread the business risks of enterprises, improve their market competitiveness, and improve enterprise performance. However, in the domestic and foreign academic circles, there is still a great controversy about whether the diversification strategy has a positive impact on the corporate financial performance. Therefore, this paper will take New Oriental as an example, using the financial index method and DuPont method analysis method to analyze the financial data of New Oriental from 2019 to 2023 (i.e., 2018 to 2022 annual report). Through research, it can be found that in the implementation of the diversification strategy of New Oriental, the financial performance of the enterprise has been significantly improved. Therefore, it can be concluded that the diversification strategy can improve the financial performance of the enterprise. We also hope that this research will provide reference for other enterprises and give full play to the positive impact of diversification strategy on the financial performance of enterprises.